Projects
We created a website for Mariola Kurczyńska, a parenting consultant and author of courses and e-books for parents. The professional educational website stands out for its high aesthetic standard, intuitive navigation and multi-level functionality. The site is equipped with advanced backend solutions. We built a dedicated panel that makes it easy to manage content, offerings and educational materials. This solution significantly streamlines day-to-day work. It is intuitive, convenient and tailored to the team’s needs.
Before launching the website, we provided consulting services to Mariola for a year. We diagnosed her customer acquisition model, designed user journeys and funnels, defined audience segments, and prepared content, analytics and pricing guidelines. Among other things, the findings became the basis for the concept of the educational website and the information architecture we adopted.
A new visual identity was created together with the website. A carefully designed colour palette, typography and graphic details form a contemporary, consistent visual language. The distinctive style sets the brand apart in the parenting education space.
With modern branding and the new website in place, the brand has gained a stable foundation for further growth.
In parallel, we run advertising campaigns that effectively support sales and the growth of the community around the brand. Through ongoing optimisation and message testing, we reduced the customer acquisition cost by 47% while increasing webinar sign-ups and visibility on social media channels.
Scope:
The result is a beautiful, clear and functional website that builds the brand’s image, educates and sells. The site was designed as a comprehensive working tool. It makes it possible to manage sales, communication, subscriptions and educational materials in a single environment.
We developed a fresh graphic concept that is contemporary, warm and trustworthy. The new colour palette, typography and illustration style set the brand apart in the parenting sector and support its professional image.
We created a logical information structure. Each section naturally guides the user through knowledge, the offering and products. The design focuses on education and trust rather than pushy selling.
The website is integrated with a system that handles course sales and access. Users can buy and work through educational materials in one place, without having to log in to external platforms.
Over a year of working together, we provided comprehensive marketing consulting. We analysed the entire customer acquisition process, from webinar sign-up to sale. We developed new marketing and sales funnels, a pricing and discount strategy, audience segmentation, and content and SEO recommendations. We also implemented analytics and sales tools (GA4, an invoicing system) and proposed a model for working with the media and B2B partners.
We developed a new advertising strategy covering target group segmentation and the selection of formats, copy and graphic creatives. Through ongoing optimisation and message testing, we reduced the customer acquisition cost by 47% while increasing webinar sign-ups and the brand’s visibility on social media channels.
A personal approach and real support
We have been working with the agency for over a year on the website, marketing activities and Meta Ads, and I can say with full conviction that it was a great decision. The team are competent, committed people with a huge amount of knowledge and experience, who also put their heart into what they do. From the start I felt a personal approach and real support. You can always count on a quick response and constructive solutions. Together we created a website that is modern, functional, polished in every detail and simply beautiful. It is a tool that genuinely supports my business and clearly enhances its professional image. I recommend this agency to anyone looking for a partner to work with, not just specialists, but also simply nice, committed people.
We develop the website and marketing activities. We regularly plan campaigns, produce new creatives, analyse results and implement solutions that make the brand’s communication more effective.