Yacht Collective

Design

We designed a website based on large typography, video and a restrained colour palette. The layout puts the yacht footage first and stays consistent with the brand’s positioning in the premium segment.

Information architecture

We developed a site structure that covers several areas of Yacht Collective’s business: yacht sales, advice for buyers, an offer for business partners and boating content.

This division makes it possible to present individual services and brands within one website, with room for further expansion.

Presenting the offer

We designed a way of presenting the services based on four areas: Discover, Configure, Enjoy and Grow.

The first three organise the offer for private clients, while Grow presents the scope of cooperation with brands from the marine industry. This division clearly separates Yacht Collective’s two business models.

Presenting the products

For Cooper Yachts we prepared a separate section presenting the brand and its yacht models. Information on equipment, technical specifications and available options is organised to make the offer easy to compare.

We also implemented a contact form that lets visitors choose the model they are interested in and the topic of their enquiry.

Interactive map

We implemented the Water Lifestyle Atlas, an interactive map of Polish waterways showing places connected with boating.

Each location has its own planned subpage with an article. This lets the website grow with new places and content, extending its role beyond presenting the commercial offer.

Mobile version

We designed the mobile version as a separate layout that reflects how people use the website on smartphones.

We kept it visually consistent with the desktop version while adapting individual sections to smaller screens and touch control.