Projects
We are responsible for the online presence of Tartelette, a Kraków patisserie and café. We started with the website, and today we run comprehensive marketing activities.
Our goal is to increase the number of orders by promoting the seasonal offer and improving visibility in search engines. The project combines elegant design with a well-thought-out digital strategy, which effectively grows sales and footfall at the brand’s physical locations.
Results:
Scope:
We designed an aesthetic, clear layout that provides a beautiful setting for mouth-watering photos. The elegant website strengthens Tartelette’s image as a quality brand, combining the craft of patisserie with the stylish character of a café in a prestigious location in Kraków.
The website organises the offering in an aesthetic way. Detailed product presentations made it possible to drop the PDFs that had been used to communicate the offering. We created practical forms that help with sales and make it easier for staff to stay in touch with customers.
We continuously develop the website, adapting it to the requirements of SEO and advertising campaigns. We design and build dedicated landing pages that clearly present offers aimed at selected customer groups and make quick, convenient contact easy.
We run lead generation and reach campaigns aimed at local audiences. We promote wedding and birthday cakes as well as the corporate offer. For seasonal periods such as Easter, Christmas and Fat Thursday, we prepare dedicated creatives and ad sets. We use remarketing and lookalike audiences to reach both people already interested in the offer and new customers whose interests are similar to those of existing ones. Every campaign has precisely planned targeting, and for many of them we prepare dedicated landing pages that present the offer clearly and enable quick contact. As a result, the ads genuinely increase the number of orders and effectively support sales growth.
We carried out an SEO audit, implemented technical optimisations and prepared a content plan based on local keywords. Regular work has increased Tartelette’s visibility in search engines and led to a steady rise in online enquiries and café visits.
Combining a well-thought-out visual strategy with performance marketing can genuinely translate into sales growth, even in an industry as dependent on the local market and seasonality as patisserie. Through our collaboration, Tartelette has gained not only a new online identity but, above all, a steady flow of customers and tools that allow it to scale sales all year round.
A team you can rely on
We have been working together for several years, and from the start I have valued the fact that they act on their own initiative. They plan, choose the tools and take care of the look and quality of the projects themselves. We meet once a month to review what has been done so far and plan the next steps, which gives us full insight into the process and real influence over what happens. I do not have to worry about anything or get involved in the details. I know that everything is moving at the right pace and is seen through to the end. The results are visible: the number of orders is growing, the website is alive and the campaigns are performing optimally. All materials are polished and aesthetically pleasing.
We work on developing communication and online sales. The team continually improves the website and handles its SEO, and prepares Meta and Google Ads campaigns. They make sure activities are consistent, up to date and genuinely support the brand’s growth.