Projects
Inplag is a well-known nationwide brand in the building services industry. The company operates in the B2B sector. With rapid growth and plans to expand into foreign markets, Inplag needed to develop its marketing communication. We created a website that became the foundation of the brand’s new image.
The project set out to show the scale of the projects Inplag delivers and the people behind them. We decided to put the company’s experts in the spotlight, from engineers to project managers, highlighting the team’s competence and experience.
The new website was the start of a broader change. We based further materials on its aesthetic and narrative principles, which gave the brand a consistent narrative and a distinctive look.
Scope:
The homepage gives a concise picture of the scale of Inplag’s business. It presents the company profile, its areas of specialisation and the nature of the projects it delivers. A clear structure and plain language give visitors a full picture of the brand’s competence right from the start.
The menu is split into two parts: the installation offering on the left, and key information about the company and its projects on the right. This layout organises the content and makes navigation easier. It is easy to understand what the brand has to offer.
Inplag’s offering consists of five groups of installations. We presented each of them as an isolated section of an installation on a neutral background. For this we used authentic photos from completed projects. The approach is both aesthetic and functional. It gives the presentation a distinctive style and at the same time makes the offering clear and easy for visitors to understand.
Aesthetic photo tiles make up the portfolio of completed projects. We wanted to show the scale of a brand that is an experienced partner to the largest companies.
Each completed project has its own subpage. Large photographs and full descriptions emphasise the scale and significance of the projects, while building the brand’s credibility.