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Report with findings
We summarise the brand's starting point: what works, what holds it back and where the opportunities are. We add a recommendation to every finding.
Brand strategy
We start by analysing your company to understand the starting point. On that basis, we create a brand strategy and an action plan that shows what to tackle first.
Our services
We look at where the brand stands today: its offering, communication, competitors and the market it operates in. That tells us where we are starting from and what needs to change.
We define who buys and why. We divide the audience into groups by needs, barriers and how they make decisions.
We decide what the brand should be associated with and how it beats the competition. We develop differentiators and reasons to choose it, so the offering is not compared on price alone.
We describe how the brand speaks: vocabulary, tone and writing guidelines. That way the website, the offer and the posts all sound like one company.
We combine high design standards with a business approach. A brand strategy follows from how the company makes money, who it sells to and who it competes with, not just from how it wants to look.
The outcome
As a result, your activities are purposeful, consistent and clearly prioritised, because they follow from a specific plan. You get marketing that is well organised and easy to manage.
We summarise the brand's starting point: what works, what holds it back and where the opportunities are. We add a recommendation to every finding.
We show what to tackle first: whether you need a new website, a visual identity or marketing activities right now.
We decide what to implement first and what to plan for later. Every step is part of one coherent roadmap.
We talk about your company, the challenges you face and the goals you want to achieve. We check what materials and data you already have.
We analyse your offering, competitors and current communication. In a workshop, we agree together on the mission, values, differentiators and audience groups.
We present a report with findings and recommendations, and an action plan with a schedule. You make decisions based on facts.
Why it’s worth it
The findings from the analysis let you assess the current state objectively and set priorities. You make every decision based on data and clear recommendations.
You start your activities in a considered way. You do not invest in a website, branding or a campaign before you know what your brand really needs.
You know how you beat the competition and how to talk about it. Clients compare value, not just price.
The strategy is the reference point for your visual identity, website and marketing. Each subsequent area builds on decisions made earlier.
You have a plan, a schedule and clear priorities, so you know what the team is working on and why.
Questions and answers
It is a set of decisions that define who your brand is for, how it stands out from the competition, how it speaks and what it should do first. It covers analysis, target groups, positioning, brand values and language, and an action plan.
Usually about 2 weeks. The time depends on the size of the company and how many audience groups need to be described.
When the brand does not support sales, the company has outgrown its image, is launching a new brand or wants to reach new audiences. Also when you do not know whether you need a website, a visual identity or marketing first.
A report with findings and recommendations, and an action plan with a schedule. You know what to implement first and what to plan for later.
It is not mandatory, but it makes every next step easier. The identity and website are then based on agreed decisions, not personal taste. You can start with the strategy or with a selected area.
A brand strategy defines who the brand is, who it serves and what makes it different. A communication strategy translates this into goals, key messages, tone and the role of each channel. We prepare them together or separately.
We start with a conversation about your company, challenges and goals. Then we analyse your offering, competitors and communication, and in a workshop we agree together on the mission, values and differentiators. Finally, we present a report and an action plan.
The price depends on the scope of the analysis and the number of audience groups. We prepare a quote after a conversation and an online meeting, together with a schedule.
Contact
We will be happy to answer your questions. We will tell you where to start and explain how the project will run.
Next steps after you fill in the form
Within 24 hours we will call you and ask a few questions. Your answers will help us understand your main needs. The aim of this stage is to establish whether we are the right support for you.
If we understand each other, the next step is an online meeting where we talk about your current situation, resources and expectations. This helps us understand which direction we should take.
Based on the information gathered, we will propose a project scope and an estimated schedule, and prepare a quote. This will help you decide whether to continue working with us.