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Brand and market analysis
We look at where the brand stands today: its offering, communication, competitors and the market it operates in. That tells us where we are starting from and what needs to change.
Services for your brand
Our work draws on business, marketing and technology experience. We combine strategic, creative and implementation expertise. This lets us guide our clients through the whole process, from defining the foundations, through design and implementation, to building brand recognition.
Scope of work
We work in five areas: from brand strategy, through visual identity and websites, to marketing, automation and AI implementation. Each area is made up of several elements that you can commission together or separately.
We look at where the brand stands today: its offering, communication, competitors and the market it operates in. That tells us where we are starting from and what needs to change.
We define who buys and why. We divide the audience into groups by needs, barriers and how they make decisions.
We decide what the brand should be associated with and how it beats the competition. We develop differentiators and reasons to choose it, so the offering is not compared on price alone.
We describe how the brand speaks: vocabulary, tone and writing guidelines. That way the website, the offer and the posts all sound like one company.
We design a mark that follows from the strategy and works at every scale, from a browser icon to signage. We prepare colour versions and variants.
We create the brand’s main visual motif, recognisable even without the logo. We base campaigns, the website and materials on it.
We gather the rules in one document: logo, colours, typography, photo style and examples of use. Anyone creating materials for the brand knows how to do it.
We design packaging that carries the identity onto the product and makes it stand out on the shelf. We prepare production-ready designs.
We design single pages for a single goal: a campaign, a product or a sign-up. The content leads to one action, and the page is ready for traffic from ads.
We build websites with many subpages, an offering and content that your team edits itself. We start with the information architecture and finish with testing and launch.
We build shops with a catalogue, basket, payments and delivery. We design the purchase path so that customers make it all the way to the end.
We build course platforms around a specific programme: lessons, materials, learner access and course sales. We can add a voiceover that reads the lessons in the author’s voice, and quizzes based on the lesson content.
We create content for the website, blog, social media and newsletter. We plan it in a calendar so that it supports sales rather than just filling channels.
We run campaigns on Google and Meta. We set goals, budgets and conversion tracking, and every month we turn the results into the next decisions.
We look after visibility in search engines and in AI tool answers. We work on content, site structure and technical data.
We set up automated message sequences: welcomes, reminders and post-purchase follow-ups. The customer relationship carries on even when your team is busy with something else.
We connect your company’s systems so that data flows between them on its own: from form to CRM, from quote to order. We build them in n8n and similar tools.
An agent drafts replies to enquiries, checks materials against brand guidelines or rehearses sales conversations with a salesperson. A person approves the result.
When off-the-shelf software doesn’t fit the process, we build a custom one: a dashboard, a CRM or a web-based proposal. We code with Claude Code, and the code stays in your company’s repository.
We teach your team to work with AI on their own tasks. We turn repetitive work into ready-made procedures, so that everyone does it equally well.
How we work
This makes our work purposeful and consistent, with clear priorities that follow from a specific plan. You get marketing that is well organised and easy to manage.
You can choose the full range of services, a single area or a combination of selected elements.
We begin with a comprehensive analysis of your company. This lets us understand the starting point. Based on the information gathered, we create the brand strategy.
Explore the service↳What we learn while defining the strategy helps us design a visual identity that the target audience understands and that positions the brand properly in its business environment.
Explore the service↳Building on the brand strategy and visual communication we have developed, we create digital solutions. We design and build websites, taking care of their look, user experience, content structure and readiness for marketing activities.
Explore the service↳We run marketing activities that support your company’s business goals. We choose the tools, develop marketing and sales materials, create content and graphics, and develop the brand’s communication.
Explore the service↳We connect marketing with sales and give your team time back. We automate repetitive work, deploy AI agents and build custom business tools. We start with the one process that takes up the most hours today.
Explore the service↳This is not a mandatory package or a fixed order of work.
We can deliver the whole process or a selected scope.
What sets us apart?
We treat brand building as a process tied to the company’s positioning, offering, competitors, customers and sales.
We combine four elements:
We analyse the company’s situation, its market environment, offering, audience and business goals. This means the solutions we propose stem from the company’s specific needs and take into account its capabilities and direction of growth.
We combine strategic thinking with high design standards. We develop the brand’s positioning, communication and visual identity, keeping business assumptions, message and form consistent.
We turn the agreed foundations into ready-to-use solutions. We design and deliver websites, marketing and sales materials, packaging and other elements a brand needs to function.
We keep things moving after the brand is launched. We plan and run communication and marketing activities, focusing on increasing visibility, recognition and interest in the offering. We use the available data to assess results and set the next priorities.
Who we work with
Businesses with a proven product or service that struggle to stand out from the competition or to communicate the value of their offering, or that face price pressure.
↳They need to change their positioning and communication, and often their identity and the way they present their offering too.
Businesses that have grown in scale, offering and capabilities, but whose image and communication no longer match their current business position.
↳They need a more professional brand, clearer communication and a better way of presenting their value.
Mainly existing businesses launching new brands, products or business lines.
↳They need a partner to help plan the brand, design its identity, prepare the tools it needs and support its market entry.
Businesses with a stable market position that want to increase recognition, reach new audiences and make better use of their brand’s potential.
↳They need well-thought-out marketing, stronger communication and tools that support their next business goals.
Questions and answers
No. You can choose the full scope, a single area or a combination of selected elements. In visual identity and marketing we choose only the tools that work best in your situation, and we set the order of work in the schedule.
With a conversation. Within 24 hours of you sending the form, we call you and ask a few questions. Then we meet online to talk about your situation, resources and expectations, and finally we propose a scope of work, an estimated schedule and a quote.
We start by analysing your business. The result is a report with conclusions and an action plan showing what to tackle first: your website, visual identity or marketing. You make decisions based on concrete recommendations, not gut feeling.
Brand strategy usually takes about 2 weeks, visual identity 2-4 weeks and a website about a month. We run marketing in monthly cycles. We set the exact schedule once we know the scope.
We run every project in Taagly, a project management system we co-created. In it you can see the schedule, the status of every task and everything that has been agreed. You add comments and materials directly in the project, without digging through emails.
For owners of new and growing businesses, for the boards of established companies, for companies without a marketing department and for those with their own team. We have worked with companies from many industries, in both B2B and B2C.
Yes. We can act as your external marketing department, from planning to reporting results. If you have your own team, we strengthen it with experience, new channels and tools.
The price depends on the scope and timeline. We prepare a quote after the call and the online meeting, together with the scope of work and an estimated schedule.